TQB were again pleased to link up with the Clinton Partnership to launch New Volvic Revive with Ginseng and Guarana

Keep Alert with New Volvic Revive!

What more could you ask for?
Volvic Revive re-hydrates and the Ginseng and Guarana gives you a lift. It comes in two flavours – Berry Blast and Citrus Kick

Results

Almost ½ million consumers were revived by the Volvic Revive teams during the 6 week campaign

Hitsquads – over 330,000 50cl bottles - 60,000 over target!
Out of Store teams delivered approx. 150,000 sip samples at TEG's across the country. Stores ordered in a 300% uplift of Volvic Revive ready for the promotion. Approx. 75% of stores sold out of both flavours whilst the teams were at store. This spoke volumes about the talent, effort and enthusiasm of the teams at store especially given the unseasonal weather!

Target Market

Volvic Revive is aimed primarily at ABC1 18-34 office workers – a healthier alternative to tea and coffee! It was important to sample consumers when they most want to reach for a pick you up whether it be biscuits at 11am or chocolate or coffee at 3pm

Execution

Energetic hitsquad teams set out to Revive the nation! Targeted trial took place in high footfall towns and cities throughout the UK. Teams also regularly revived busy offices and they sampled at various PR able events such as Wimbledon and the Metro Weekender. Regional newspaper tie ins also worked well during the launch period

All samples were accompanied by clear communication in a fun, memorable way. Selected extrovert TQB brand ambassadors delivered the straplines; “Stay Alert! and “Whats your Revive – Berry Blast or Citrus Kick"?

The Verdict

  • Berry Blast was really popular with Women
  • Citrus Kick was the male hit!
  • Key messaging from the teams accompanied every sample of Volvic Revive

Kirsty, 28, an entertainment reporter at The Evening Standard revealed that she thought the natural lift from Volvic Revive makes it the “perfect drink when the pressure is on”!

She added - “I think the Volvic team are great. You are all so full of energy. What a good idea to sample at our Head Office – thank you very much – you have Revived us all”!