Turquoise Blue enjoyed 4 years of promoting the Ryvita portfolio alongside The Clinton Partnership
Sampling activity covered;
In store, Out of store, Hitsquadding, Head office activity, trial via slimming organisations / hairdressers and Goody bags at targeted events and exhibitions
Objectives
- Minimise sampling wastage to non-core audiences
- Maximise ‘sample’ to ‘sale’ ratio
- Show consumers where, when and how products fit into their lives
- Build connections between the brand and a fun, balanced & indulgent approach to life
Results
Good data and insight on who and where our target consumers are to be found enabled us to maintain highly targeted, tactical brand trial. Activity was consistently over 90% on target market. Evaluation proved that trial did convert to sales and repeat purchase