Olympus m:robe

TQB were invited to partner Momentum and Blag magazine in the Launch of the Olympus m:robe. Joanna Kerr acted as producer overseeing all elements and TQB recruited staff and security

The Purpose

  • To bring together Europe’s most interesting creatives, photo and music lovers, press and party people for one incredible night to launch a totally new art form - the cube
  • To promote the world’s first combined digital camera and music
  • Launch event aimed at opinion formers, peer group leaders and the culturally hip to start a word-of-mouth buzz about the m:robe – Olympus’ new digital creation – along with their newly created art form, the cube

The Solution

  • The first ever Remix Cube event in London
  • There is no precedent
  • Gives us the platform to accomplish everything we need to accomplish
  • European involvement, a cool place to showcase the product and to start a word-of-mouth buzz about the m:robe

The Ingredients

A committed underground and credible media partner

  • Blag Magazine

Killer venue

Sketch – one of the most exclusive venues in the world

  • Visually stunning, stylish and sophisticated, perfectly wired for our program

An amazing line-up

  • Common, Stretch Armstrong, the Twilight Players / Light Surgeons

Cool ambassadors from all over Europe

  • 34 ambassadors from 11 countries.
  • Selected European and UK-wide media from targeted hit lists
  • A very “in-crowd” guest list

A full house

  • That’s 350 guests plus a queue of hopefuls at the door!

An amazing event - all on target and on budget!

Walk through

Sketch itself is always special. This is a sophisticated party!

As I walked through the door I was given an m:robe set of headphones and I could immediately see and experience the first ever Remix Cube installation.

I like this m:robe thing. The design is very sleek. It holds my music and takes pictures! How cool is that.’ The m:robe print ads are framed and part of the display. I wonder who shot those?

The venue has been kissed subtly by cubes. It’s part of the fabric of the night. Hmm this party has been thought through! I’m impressed.

The West Bar is buzzing as you get a drink. A cool looking girl has an m:robe on a Fluorescent, illuminated tray. She invites me to plug in to watch a cube. Nice Touch.

The main room features diverse and incredible talent. The beat is good, the crowd is moving. The Light Surgeons are mixing in the m:robe icons into their set which is being shown up on the 360 degree big screens. These guys are amazing! The place is a literal macro cube maker with images on the screens mixed with music from the artists. I get it; music + photo = cube

The East Bar is the place to relax, grab another drink and check out another Remix Cube that is brought to you by one of the mobile cube viewers. I wish it wasn’t a weeknight! I left thinking what a great idea and thanking Olympus for a great night!